Caryl is the principal and founder of Smart Cookie Consulting, a boutique communications firm since 2001. With almost 30 years’ experience in communications, specializing in sales, marketing and sponsorship. Caryl has developed communications programs with well-established organizations such as Canadian Mental Health Association, Coastal Jazz & Blues Society (TD International Jazz Festival), Vancouver Pride Society, Tourism Vancouver and UNICEF. Caryl has over thirteen year’s teaching at Vancouver School Board Continuing Education and also sat on the Advisory Board for the Communications and Publishing Committee at Langara College. She also works as a mentor, and teacher, and trains sales and marketing teams at businesses looking to grow.
Caryl possess an uncanny ability to create successful partnerships and has negotiated, secured and maintained relationships with hundreds of companies, from small community organizations and businesses to large national corporations. She has recorded voiceover commercials for radio and television and provided media training to a range of clients. She has worked with international clients to establish a global brand and presence on the world stage, and local businesses to create splash for the community at home.
Caryl has traveled independently to 73 countries on six continents and is the author of three travel books, including A Woman’s Guide to World Travel, The Complete Guide to Independent Travel and the Canadian bestseller, The Globetrotter’s Guide. With her global travel expertise and ability to connect with audiences, Caryl became a regular guest on Vancouver Breakfast Television and the radio show, CBC Almanac, and was interviewed for a variety of magazines in Canada and abroad. Her public speaking and emcee-ing has led to local, national and international engagements as keynote speaker and presenter at conferences, schools, associations, networking events, festivals and large concert and sports arena crowds.
I will be discussing my time at Brentwood and my experiences travelling afterwards, and how it lead me to the field of Communications. I will discuss how I started out as an Ad Sales Rep in Southern California, then, how I wrote my travel books and created the marketing and publicity tours and media recognition. I will share my experiences leading up to my consulting company and the success I created for non-profit organizations, the partnerships for small businesses, and the sponsors and networks I engaged for corporations. I will discuss the different aspect of Communications, including: Strategic communications planning, Sales and Marketing, Sponsorship and Fund Development, Media Relations, Writing and Messaging, Advertising, online communications and social media. Finally, I will share my current state, which is, I’m back at University (Royal Roads) working on my master’s degree in international and intercultural communications and global leadership. It will be a fun, engaging and inspiring talk.